Though again the 9600 is the bargain basement "good deal" version.
for the "money is no object" that is a whole nother ball of wax.
But I will breakdown the numbering scheme and you can go from there.
the 800 line (aka 8800/9800, etc) is their gamer market items.
the 600 line (8600/9600) is their economy line
the GT is basically their midlevel of RAM
GTS was originally released as their gamer RAM, but with the 8800 line, the GT out performs the GTS due to a die shrink/performance enhancers. Basically GTS is released first, they tweak it, and release the GT.
GTX is their extreme performance line.
For money is no object, get dual 8800 GT in sli.
You want future proof, it will take more than XP or Vista can put out, to outdo that setup, especially if you go 4GB of ram and xp x64.
Oh and the reason I am not bothering to even mention AMD's graphics division, is I don't hate you, so I can't recommend them.