>>Is my gfx card just dying on me?
Possibly but also it could just be overheating (or underpowered - see later). You've already checked the software based performance indicators but make sure that also looks like what is happening inside the case ie the fan is actually moving not reporting that it is moving.
Also make sure you don't have dust building up on the card or around the air passages through the case. As you have a dedicated fan I guess you have already covered this.
Another component you should put on your list of suspects is the PSU. Do you have another power supply you could use (or even plug a second PSU in just to power the GPU with the case side off as a diagnostic test)
How quickly can you get back into the system after such a crash? What are the GPU stats after that?
Is you 9800 overcloacked - which make of card is it?